the styleguide.
internal component reference. every contract class and snippet, one specimen each.
type.
specimen: hd-1
everything your dog needs. in one good chew.
specimen: hd-2
what's in it. and why.
specimen: hd-3
the fussy dog guarantee.
specimen: standfirst
joints, shiny coat, happy tummy and everyday immune support - one cold-pressed chew a day, with the doses printed on the label.
specimen: wit line
and the perfectly fine dog you'd like to keep that way.
specimen: trust-stat
8 working ingredients. 4 jobs. 0 filler theatre.
specimen: micro, caveat, num
no card. no commitment. just first dibs.
amounts are per-chew target minimums. the label on your pouch is the definitive record - and any change goes in the mm1 changelog.
£29 a month · 97p a day
specimen: dot-list
- keepsake tin with your dog's name on it
- first month of chews, full dose for their size
- letterbox refills by royal mail large letter
buttons on light.
specimens: primary-light, primary-light small, ghost, text link
covered by the fussy dog guarantee.
specimens: disabled state, loading state
specimen: phase-swapped primary cta (follows site_phase)
lock in my founder price.cards, forms & the size selector.
specimens: card, card--butter, card--navy, card--link with peek slot
the stiff-ish senior.
supports normal joint function for the big-jump years.
this spot is reserved for the first 500 dogs.
one of them could be yours.
the humans behind the chew.
navy card body text sits in paper.
read our story.
linked card: hover lifts it 2px and warms the hairline.
specimen: placeholder block (missing-asset rule)
specimens: form field, field with error state, locked error copy
that email doesn't look quite right.
other locked error lines:
tin lids are only so big - 12 letters max.
we need this one.
specimen: success card
lovely. you're on the list.
specimen: size selector (the money component)
on navy.
plain navy band - curved dividers are proof-section-only, so none here.
specimens: primary-navy, ghost-navy
covered by the fussy dog guarantee.
specimen: tbl--navy comparison table with included dots, total row and struck value
| what you buy | the usual shelf | one good chew. |
|---|---|---|
| joint chews | £17.99 | included |
| digestive supplement | £21.99 | included |
| skin & coat chews | £14.92 | included |
| a month, all in | £28.00 a month · 93p a day at founder price |
Comparison: typical single-benefit products at standard prices, checked July 2026.
tables & accordion on light.
specimen: tbl (dose-table style, stacks under 420px)
| ingredient | per chew | what it supports |
|---|---|---|
| green-lipped mussel | 300mg | supports normal joint function |
| marine omega-3 (epa + dha) | 200mg | helps maintain a shiny coat |
| uc-ii collagen | 40mg | supports normal joint function |
amounts are per-chew target minimums. the label on your pouch is the definitive record - and any change goes in the mm1 changelog.
contains shellfish (green-lipped mussel) and fish.
specimen: accordion (one open per group, brass dot indicator)
will my fussy dog actually eat it?
if they won't eat it, tell us within 30 days of your first tub and the fussy dog guarantee refunds it in full.
can i stop whenever i want?
yes. pause, skip or cancel anytime from your account. no minimum term. no cancellation phone call.