the all-in-one daily dog supplement
everything your dog needs. in one good chew.
joints, shiny coat, happy tummy and everyday immune support - one cold-pressed chew a day, not a shelf full of tubs, with the doses printed on the label.
from ben and emily - who built milly grace.
why a daily supplement
the everyday reality for uk dogs.
uk dogs had a health issue recorded by their vet in a single year
rvc vetcompass, o'neill 2021
are seen for skin problems - the second most common issue vets see
rvc vetcompass, o'neill 2021
uk dogs are diagnosed with osteoarthritis every year
rvc vetcompass, anderson 2018
need vet care for a gut upset each year
rvc vetcompass, o'neill 2025
one good chew is a daily supplement made to support your dog's normal joints, skin, digestion and everyday health - six working ingredients, four jobs, one chew.
what the chew is for
four jobs for the whole dog.
green-lipped mussel and glucosamine, in a proper daily dose.
marine omega-3 for the skin under all that fur.
a heat-stable probiotic that makes it into the chew alive.
the quiet, everyday kind of support that just keeps going.
who it's for
for dogs who are getting older, scratching, or have a rumbly tummy - or just for yours.
the older dog who's a bit stiff.
for the years when jumping gets harder. because sofas, stairs and long walks add up.
the itchy scratcher.
for the itchy days and the fur on everything. gentle, everyday help from marine omega-3.
the sensitive tummy.
for the rumbly mornings and the sensitive days. a heat-stable probiotic with its prebiotic partner.
and the perfectly fine dog you'd like to keep that way.
we say "supports normal joint function" because we're a food, not a medicine. we won't promise to fix your dog - we'll just show you exactly what's in it.
the claim
one chew that takes the place of all those tubs. *
*based on typical uk pricing of separate joint, omega-3, probiotic and skin supplements at these doses - see the maths.
what's inside
what's in it. and why.
if an ingredient hasn't got a job to do, it doesn't go in the chew.
- supports normal joint function
- helps maintain a shiny coat
- supports normal digestion
- supports the normal function of the immune system
green-lipped mussel
300mg
supports normal joint function, from a whole-food source.
marine omega-3 (epa + dha)
150mg
helps maintain a shiny coat and supports normal skin.
heat-stable probiotic
1bn cfu
a bacillus strain that survives cold-pressing - supports normal digestion, partnered with a yeast prebiotic. the 1bn cfu is counted at the end of shelf life, not the day it was made.
glucosamine hcl
250mg
supports normal joint function alongside the green-lipped mussel.
in one european study, dogs on a premium diet averaged an omega-3 index of just 1.36% - low enough that adding marine omega-3 measurably raised it. that's why one good chew tops up marine omega-3, to support normal skin, coat and joint function. (europe: lindqvist et al., veterinary sciences, 2023)
plus: a yeast prebiotic (mos and beta-glucan, 110mg) and a vitamin and mineral premix.
yes, glucosamine is in there. people expect it. but we put more good things in too.
amounts are per-chew target minimums. the label on your pouch is the definitive record - and any change goes in the mm1 changelog.
contains shellfish (green-lipped mussel) and fish (marine oil).
from press to pouch
how it's made.
the chew is cold-pressed, not baked. less heat is gentler on the delicate ingredients - it's how the probiotic gets into the chew still alive.
it's made in the uk. it doesn't have far to travel, and we can go and check on it ourselves.
every batch is tested before it goes out. if a batch doesn't pass, we don't send it.
the recipe is called mm1, after mabel and maggie. they take it very seriously.
the routine
how it works. all three steps of it.
-
tell us your dog's size.
small, medium or large. that sets the dose and the price.
-
the tin arrives, name on the lid.
your first order comes in a keepsake tin with your dog's name printed on it, plus a sealed pouch with the full label and dose table.
-
one chew a day. that's the whole routine.
more arrive through your letterbox every month, so you never run out.
who's behind it
the humans behind the chew.
we're ben and emily heywood. we built milly grace, a uk jewellery brand, so we know how to make something well. mabel and maggie's supplement shelf was a mess - too many tubs, and doses too small to read. one good chew is us tidying that up: one chew, proper doses, printed on the label.
the first dogs
this spot is reserved for the first dogs on the list. one of them could be yours.
join the waitlist.one tin, not a shelf
let's add up what a whole shelf of supplements really costs.
| the usual shelf monthly-equivalent cost, at comparable doses |
one good chew. |
|---|---|
| joint supplement £17.99 | included |
| omega-3 oil £12.99 | included |
| probiotic powder £21.99 | included |
| skin & coat topper £14.92 | included |
| remembering which is which | included |
| the shelf total £67.89 |
£35 a month (founder ) a day (medium dog) |
remembering which is which - solved. there's only one tub.
one tub. that's it.
that's £39.89 a month you keep.
comparison: typical single-benefit products at standard uk prices, at comparable doses, checked july 2026.
what you keep
£39.89
a month's worth, instead of a whole shelf - the same four jobs, in one tin.
one tin,.
yours to keep
join the waitlist.
one small daily habit: the tin on the shelf, their name on the lid, one chew for joints, coat, tummy and immunity.
the first dogs
four jobs. one daily chew.
- everything for joints, coat, tummy and immunity 4 jobs, 1 chew
- keepsake tin with your dog's name on it included
- first month of chews, full dose for their size included
- refills that fit through your letterbox no waiting in for a delivery
- the fussy dog guarantee full refund
the shelf it replaces: about £67.89 a month
a month
a day (medium dog)
joining is free - no card today, and no charge until you choose to start when doors open this winter. join now to be first in line - the waitlist hears first.
every dose printed on the label - most brands won't show you theirs.
our promise
the fussy dog guarantee.
if your dog won't eat it, or it isn't right for them, tell us within 30 days of your first tub and we'll give you all your money back. one guarantee per dog - that's only fair. you don't have to post anything back, and there are no tricky forms to fill in.
before you ask
good questions.
will my fussy dog actually eat it?
we think so - it's a soft, cold-pressed chew you can give with food or as a treat, not a bitter tablet. but a picky dog is a picky dog, and we can't promise what your dog will think. so if your dog won't eat it, or it doesn't suit them, tell us within 30 days of your first tub and we'll refund it in full - that's the fussy dog guarantee.
can i stop whenever i want?
yes, whenever you like. pause, skip or cancel anytime from your account. no minimum term. no cancellation phone call.
what exactly is in it, and how much?
green-lipped mussel, marine omega-3, glucosamine and a heat-stable probiotic, plus a yeast prebiotic and a vitamin and mineral premix - and the amount of each is printed on the label. every dose, and why it earned its place, is on the proof. one thing to know: it contains shellfish (green-lipped mussel) and fish (marine oil).
is it safe alongside my dog's food or medication?
one good chew is a complementary pet food - it sits alongside your dog's normal meals to support normal function, and it is not a medicine. if your dog has a health condition, is pregnant, or takes medication, have a chat with your vet before you start.
why is it £28-42 a month?
because one chew does the job of a shelf of separate supplements. per day, that's 93p for a small dog (£28 a month), £1.17 for a medium (£35 a month) and £1.40 for a large (£42 a month). set that against buying joint, omega-3, probiotic and skin supplements separately - see the maths.
when will i see a difference?
honestly: not overnight, and not the same for every dog. support for normal digestion tends to settle first, often in the first couple of weeks. a shinier coat usually follows within the month. support for normal joint function is the slow one - owners tend to notice around weeks six to eight. and some dogs show little you can see, even when the routine is perfect - that's exactly what the fussy dog guarantee is for.
join the waitlist
6 working ingredients. 4 jobs. 0 filler.